Module Trailers

Module Trailers

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Module trailers are 1 to 2 minutes short videos that will give students a preview of your module’s offerings so that after watching your module trailer, students will be excited about the module, its relevance and would want to sign up for the module. Impactful module trailers have the potential to also dispel fears or uncertainty among students who want to sign up for your module.

Your module trailer video should be published before students bid for their modules.


Table 1 provides an example module trailer outline that gives a rough estimated time per process. It is intended to help prioritize your messages.

Table 1:

PROCESS TIME DESCRIPTION
Opening Screen and Professor and/or Teaching Team Introduction ~4
seconds

Show the module number and title, and any prerequisites needed to take the module. Students want to know who their professor is because they recommend professors to each other all the time. Word of mouth is the primary way modules are referred.


In a couple of sentences describe your experience as a teacher, of this particular module if possible, and reference your positive teaching evaluations.

~20
seconds
Describe What Students will Gain from the Class 20 – 30
seconds

Besides earning credit and curriculum codes, students want to know what they will get out of the module in terms of enabling knowledge, context and skills.

Give students the take-home message about the module. Help them to understand the significance of the body of knowledge you will cover. Explain how this knowledge prepares them for other modules, or even career options, if that is appropriate. Use your expertise to help provide context for your module.

Describe “Maturity” of the Module 5 – 10
seconds

Students are concerned about being the first to take a new module. They feel safer with longstanding modules that have proven track records and consistent recommendations from other students.

Address this concern through a single sentence, but don’t spend a lot of time on this. If the module is a longstanding one, with good results, say that and move on. If it is a new module, identify why it was developed and why students might benefit from it.

Describe the Module Organisation 25 – 40
seconds

Students want details about what they will study, and sometimes the standard module descriptions are too generic.

If possible,
  1. break the module down into sections and describe in a sentence or two what students will explore
  2. use images/photos/graphics for each section to make the video more interesting and get away from the constant 'talking head'

For example, if your module has three sections, briefly explain each one and talk about how each section builds on the one before. Try to find the largest, highest resolutions photos/illustrations possible.

Review the Workload and Module Grading 5 – 10
seconds

Students are concerned about balancing their workload across classes. They want to know how much homework, how much reading, and/or how many research papers, tests and quizzes are required for your module.

Balance the information about workload with the message of how interesting the experience will be. As an example, you might convey that the module will have students explore history through novels and short stories, and media such as films and music. Make note of unusual opportunities such as access to special collections, case studies, field trips or guest speakers. Identify opportunities for students to interact with each other, such as small group discussions, team contests, etc. And finally, describe how students will be graded.

Closing Screen 3
seconds

End video with a screen showing curriculum codes the module fulfills, and contact information of the professor.

Total time ~117
seconds
 

Module Trailer Development

CIT strongly recommends the self-service model to create these module trailers. The skills that you acquire by doing this module trailer yourself will be long-lasting and will benefit you when you want to make future videos for your own presentation or create interactive content for your module.


To help you get started on your module trailer, follow the steps given below:

STEP OBJECTIVE CONTACT
1 Identify the tool to create the module trailer. CIT recommends two software.  
  Windows Users
Office Mix

Training Sessions: 2 p.m. to 3 p.m.
13th April CIT Seminar Room
(3rd Floor, Computer Centre)
27th April
4th May
11th May

Staff are recommended to come for these hands-on trainings with their notebook pre-installed with the Office Mix client software.

Mac OS Users
Camtasia

CIT will conduct 1-on-1 training sessions for Mac OS users.
Email to:

(Please indicate the platform you will be using in the email.)
2 Create an Outline
Follow the module trailer outline given in Table 1. Creating an outline will help ensure that you cover all the essential information students should know about the modules and ensure a smooth logical flow of information being delivered.
 
3 Create a Script and Storyboard
A script is a fleshed out version of the outline. The script should literally be exactly what you plan to say while recording and can be read while you are recording. Try to read and time your minutes when reading the script. If your reading exceeded 2 minutes, then you might want to revise your scripts.
 
4 Rehearsal
You should rehearse several times before you proceed to start your recording. This will help reduce mistakes and make you more confident during your recording. From time to time, you will also discover that there are points and sentences you might want to change therefore feel free to change.
 
5 Prepare and Record
Wear clothing that contrasts well with the background that you have chosen and relax on the camera. Make eye contact with your audience by looking at the camera or webcam and speak as you do in class. Ensure the mic does pick up your voice.

There is no need to be ‘perfect’, i.e. professional recording. Students expect the videos created by their faculty to be rough and ready and not ‘Hollywood-style’ type of recording. What is important is to get the clear message on the importance of the module to the students.
 

Production

CIT’s educational technologists and video editors will be on hand to provide advice and help where necessary.

HD format video in 16:9 aspect ratio (1920 x 1080 pixel resolution) is preferred. 1280 x 720 pixel is acceptable as a minimum.

  • File format:. mp4 / .mov
  • Codec: H.264
  • Frame rate: 25 fps
  • Bit rate: min 2 Mbps constant bit rate
  • Sound: AAC 44khz stereo

Windows

Wins 16:9 aspect ratio

Mac OS

Mac 16:9 aspect ratio


For more information on CIT video production services, please visit CIT Video Production website.


Publishing

All module trailers will be hosted on NUS MediaWeb ⇗ and linked to IVLE.